Conception and creation of the entire brand identity of a new cryptocurrency.
Strategy and development of the brand, including name, positioning and brand character.
In order to uncover the foundation of the brand core, a two-day brand workshop was held with the founding team in Berlin at the beginning. We worked out exactly what the brand’s values are. We also identified the target customer and defined their habits. This includes what they value and where they can be found. The insights gained served as the cornerstones for the further development of the brand – Do Nation Coin.
To illustrate the findings from the brand workshop, we created three different mood boards. These contain typography, colors and initial design ideas. The boards are intended to give a first impression of the world in which our target customer feels at home. We create the boards in three different intensities. Restrained, moderate and bold. To simplify the decision-making process, we used a photo of the target customer.
All decisions made after the brand workshop are based on the preferences of the target customer. Not only in terms of logo and design, but also in terms of concept, appearance and brand.
