Elaboration of the positioning and definition of the target customer group. Increasing the visibility of Philo Kotnik’s brand.
A redesign of the brand, further development of the logo and redesign of the website.
Defining the brand creates a roadmap that guides decision-making for future factors. By comparing it with this, we can quickly find out whether selected measures strengthen or weaken, reinforce or distort, support or sabotage the brand.
To this end, a clear brand mission, a unique selling point and the brand character were worked out in a one-day presence brand workshop with Philo Kotnik and his artist management team.
Through a creative process within the brand workshop, we succeeded in developing the brand values of the brand. These serve as the main orientation for the feel and look of the brand.
In order to understand the needs of our customers, we have created unique user profiles. This provides a clear picture of the habits, locations and consumer behavior of the target customers. This information serves as the basis for creating the mood boards, which are a very important tool for the rest of the design process.
To ensure that every point of contact between the brand and the customer creates trust and reflects the premium character, we have further developed the old logo. This includes new fonts, colors and a new claim. All tailored to the needs of the target customer.
The aim of the website design was to enable visitors to the site to experience high-quality, magical entertainment. In addition, to increase visitors’ decision-making security and ensure smooth contact.
